Water Required Logo

Sunseeker London, Coutts, Brabners Chaffe Street and Boodles join forces for Liverpool Boat Show
Thu 15th Jul 10 - 12:15

A formidable collection of market-leading companies have joined forces to take part in the Liverpool Boat Show 2011 in a collaboration brokered by The Mersey Partnership, Liverpool Vision and Marine Industry Events.

The concept involves wealth management companies and professional firms such as Coutts and Brabners Chaffe Street sharing hospitality facilities with iconic luxury brands like Sunseeker and jeweller Boodles and then cross-marketing the opportunity to invite their top clientele to the Liverpool Boat Show.

The companies will share bespoke hospitality facilities on a floating private enclosure on the Albert Dock within the Sunseeker berthing area where at least four new Sunseekers, and possibly up to six of their latest models, will be on display.

Welcoming the announcement, Lorraine Rogers, chief executive of investment agency and regional Tourist Board The Mersey Partnership (TMP), said: "The level of enthusiasm amongst our corporate TMP members for the Liverpool Boat Show is extremely high. We're delighted to have helped broker this innovative and mutually beneficial tie-up between Coutts, Sunseeker, Brabners Chaffe Street and Boodles."

David Lewis, CEO for Sunseeker London, said "We're very pleased to be collaborating with Coutts, Brabners Chaffe Street and Boodles, and we may well be welcoming further luxury brands and professional firms to our Boat Show hospitality partnership. The corporate fit is perfect, and the potential for boat sales in the North West is enormous. I’ve been very impressed by the imagination and commitment of Liverpool as a city, and the organisers, MIE."

Ray Eugeni, Client Partner at Coutts in Liverpool, said "Many of our clients are committed sailors and boat owners and I'm sure they'll really enjoy the chance to mingle in a personal setting with other like-minded visitors at what should be an excellent event."

Deborah Ascott-Jones, Director of Business Development for Brabners Chaffe Street said, "We’re delighted to be working with Coutts, Boodles and Sunseeker in this venture. The Liverpool Boat Show provides an innovative opportunity to entertain our clients whilst profiling our range of expertise to our show partners and those attending the event either as exhibitors or visitors."

Rob Mackenzie, Managing Director of Marine Industry Events, said: "To have the collective clientele of such prestigious organisations circulating within the Liverpool Boat Show is brilliant for our event and offers potentia! l benefits to every exhibitor. We will shortly be announcing similar partnerships with other premium boat manufacturers, wealth management companies, professional firms and luxury brands. These are very potent promotional cocktails, and we’re busy mixing a few more - the appetite amongst the Liverpool corporate community for the Boat Show is fantastic."

Back to Latest News

View the Archive